035: Launching a Podcast with Danny Ozment

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Did you know the average podcast listener is subscribing to six shows? 93% of podcast listeners listen to more than half or all of an episode. And people listen to an average of 90 minutes of audio a day, most of which is a podcast. 

We believe that every decision is a profit decision. And launching a podcast has been one of the best decisions we’ve ever made. 

You see, we’ve tried to launch a podcast twice in the last seven years. And the third time's probably a charm – but only because we have a partner like Danny Ozment. Danny is the CEO of Emerald City Productions, a podcast production and consulting company. And we’re so proud to say that right now, we have more episodes than the previous two podcasts combined. 

That’s why we decided to bring Danny on the show today to talk all about podcasting and how you, too, can get on board! 

In this episode, you will hear:

  • Common roadblocks in podcasting
  • How Danny got into the world of podcasting
  • The power of podcasting and the need to be authentic
  • Repurposing your podcast content into other formats
  • How a podcast is a referral marketing on a grand scale
  • Why you shouldn’t listen to too many people

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Supporting Resources:

Profit First by Mike Michalowicz