Whether you're just starting out or a few years in as an eCommerce or Online Business owner you will need to:
- accurately report (gross!) sales,
- track and categorize all spending,
- store and organize receipts and documents,
- know and understand your numbers on-demand,
- manage cash flow, expenses, and inventory,
- pay yourself, pay others, and grow your profits,
- file taxes on time while minimizing your tax burden, and
- yes, even work some play and solid time off into your life!
The dream is to have most of the financial work done-for-you but the reality is…. for a season you will need to:
- set up an efficient DIY accounting system best-suited for your business to save money,
- get in the know and understand the most important numbers for your business, and
- establish a financial foundation that allows you to scale without wasting time, energy, or money as you grow.
If we're being honest, you're also dreaming your eCommerce or Online Business will:
- fund the career change or bring the spouse home,
- eradicate debt and build up retirement accounts,
- pay off the mortgage and make room for bigger investments,
- retire student loans (finally!), pay for college, or let you…..
- travel first-class your way to whichever bucket list destination tickles your insides silly. #LivinTheDream
If we're being really honest, do the desires above turn into “someday” answers right now?
Do the “someday” answers end up being replaced by pesky questions where you ask yourself how your business is really doing and when is the big payday gonna happen?
Maybe you're also asking…
- Is my business making a profit or not? If so, where the heck is it?
- When can I start paying myself and how much should I pay myself?
- How much are taxes gonna cost me this year? Will I need to extend?
- My sales v. 1099-K, which is right? And how much are my “costs”?
- Are my expenses too high or how will I ever afford what I need to grow?
It's time to put your financial priorities in order
Despite all the lingering questions, the thought of getting your financial act together is always at the top of your mind. You know it’s the #1 “biz-legit” thing you must get moving on.
After all, it would be nice to have this financial “stuff” nailed down before another dreaded tax season comes around the bend for you to hustle through again. Wouldn't it?
But, more than all that “getting it together”, you want real answers to the lingering questions.
Deep down you know the key to a healthy, profitable eCommerce or Online Business lies in:
- the strength that follows knowing the most important numbers in your business,
- an efficient and effective how-to on maintaining rock-solid financial records, and
- partnering with someone who cares on practical ways to keep more of the money you earn.
The Bottom Line is an outstanding company. I'm not joking when I say they literally are life savers… my sanity was about to fly the coop when Jessica, Marilyn and her team came in to save me from the accounting nightmare our business had become. I cannot recommend them highly enough. There's no affiliate commission here, I simply believe in what they do, that much. They will by far be your best bet for any bookkeeping, accounting and CPA services you might need.
It's time to protect you and your business
Peace of mind that you're protected where it counts and when it matters most is priceless. A rock-solid financial foundation is your secret weapon.
So, even if you think that…
…. there’s no way you can do this financial thing on your own…
… that numbers aren’t your thing and they scare you…
… or the thought of bookkeeping and tax responsibilities stress you to the max….
Just know that there is a path to protect you and keep profit a priority by:
- creating financial systems you can maintain on your own or with help,
- having access to financial facts about your business when you need them,
- identifying the dollars you need to meet your needs, upgrades, and dreams,
- making a quarterly profit plan to ensure financial goals are met, and
- scheduling your financial success one money meeting at a time.
Whew! That was a lot to get out there!
Now, here in the South, this is where we might stop and say…
“Hey y’all! Pull up a chair.
Let’s talk about The Profit Path™!”
3 Reasons Your Business Hasn't Created Your Desired Results and Profit… Yet.
1
You don’t know what you don’t know. Not knowing means can't do.
2
You are not crystal clear about your personal money needs.
3
You don’t control your money, your money controls you.
The Goals Are Crystal Clear
To put you in control of what you need to know when you need to know it.
To put you in control of your money so your money stops controlling you.
To put you in control of your profits to fund your dreams and build wealth.
The time to make decisions about the money is BEFORE it shows up. The time to impact tax is BEFORE the year is over. #TheBottomLine
With the right strategies and step-by-step training, you’ll be able to:
- Know your numbers with a rock-solid accounting process
- Bulletproof your business in the event of an audit
- Focus on the five most important numbers to boost your cash flow
- Create must-have financial reports to ensure you understand your numbers
- Stop fearing the IRS and stress less about tax season
- Experience peace of mind knowing your financial life is under control
- Pursue your passions while profits take care of themselves
Now, isn’t that the kind of finance, tax, and profit talk you want to hear? This is why we created The Profit Path™!
What is The Profit Path™?
The Bottom Line CPA was founded in 1996 as a sole proprietor accounting, bookkeeping, and tax practice.
Since 2013 the TBLCPA Team made the leap to make our own online splash as an online accounting, bookkeeping, and tax practice serving a global community of Amazon FBA, eCommerce, and Online Business owners.
As we began this online climb, we waited for clients to reach out with their questions. This approach just didn’t settle well with us! We simply wanted a better way to serve the Dreamers, Starters, and DIYers of the online business world.
Our bottom line? We are divinely called to bring more of what we know to you… to help you discover and uncover the things you don’t know when it comes to accounting, bookkeeping, tax, and growing your eCommerce or Online Business!
Like you, we’re in business to grow, create jobs, put good into the world, and serve others – namely, you!
The Profit Path™ is a growing and ever-expanding DIY Bookkeeping, Tax, and Profit Mentoring program that helps you gain mastery on how to manage and grow your money.
It was so nice to talk to an accounting/bookkeeping team that understands online businesses, systems, email management programs, etc. These guys ‘get’ online business… and they’re accountants!
Tackling Finance + TaxThe Profit Path™ is backed by the eCommerce and Online experts at The Bottom Line CPA.
Our mission is clear . . . to serve the Dreamers, Starters, and DIYers of the Online Business World.
Maybe you have yet to make your first sale or already rocking a few sales. Or, maybe you're pushing through consistent five- or six-figure sales each month!
No matter your stage, The Profit Path™ is for you and provides virtual DIY training unlike any other. Our award-winning team of Finance Pros + Profit Mentors provides you or your support team with:
- clear, easy-to-follow step-by-step systems setup and training,
- expert guidance on accounting workflows and financial reporting,
- tax prep knowledge and strategies to consider for you and your business,
- how to make your systems “smart” and best practices for operations that scale.
We know our stuff and our team has the street cred to prove it!
Our #1 desire? To help you succeed year one and surpass your critical five-year milestone. We also want to get you back to doing what you love most: helping others and making money.
Did you know that even in a virtual business, the real world intrudes to reward or punish you?
- 90% of online business start-ups fail within the first 120 days.
- Some 50% of all business last just 4-5 years.
- Most entrepreneurs do not begin with a business plan, or a solid understanding of profit and loss.
The great news is, there is a path available to overcome the real-world statistics and beat the odds above…
You need systems and information to make the jump to profitability, as well as preparation and a plan.
The path to profit is a journey that cycles in FIVE distinct phases for eCommerce or Online Business.
(these five phases are also known as your Success Path)
The Systems: We explore the tools you need to build your financial foundation from the ground up. These tools will deliver the facts of how your business is doing while protecting you too.
The Facts: We train you on how to properly set up and maintain financial systems that scale and ensure that you know your numbers whenever, wherever, and for whatever reason you need them.
The Prep: We guide you on how to get crystal clear on what your business needs to do in sales and profits in order to meet your personal needs, upgrades, and dreams. Specifics are key!
The Plan: We walk you through how to create a Profit Plan designed for the business you want, not the business you have, by keeping strategic decisions your top priority along the way each day.
The Profit: When you walk out the plan, the profit becomes automatic! Host your money meetup wice a month and review your plan to make needed changes every 90 days for optimal results.
Includes 12 Learn-and-Do Program Modules
Each module hosts a series of actionable, learn-and-do video tutorials.
They are designed to help you take on the DIY bookkeeping, tax, and profit matters that impact your business.
(hover over each module below to learn more)
MODULE 01
COMMIT TO YOUR SETUP SUCCESS
MODULE 02
ACCOUNTING: GETTING TO KNOW XERO
MODULE 03
ACCOUNTING: XERO SMART START 1.0
MODULE 04
ACCOUNTING: XERO SMART START 2.0
MODULE 05
ACCOUNTING: MAKING XERO WORK-FLOW
MODULE 06
ACCOUNTING: KNOW YOUR FINANCIAL FACTS
MODULE 07
DOCUMENTS THAT PROTECT YOU
MODULE 08
KEEPING THE BUSINESS STREET LEGAL
MODULE 09
STRESS LESS TAX PREP FOR YOU IN 2018
MODULE 10
OPERATIONS THAT SCALE AND SELL
MODULE 11
PREP-PLAN-PROFIT AND GROW YOUR MONEY!
MODULE 12
ONLINE GROWTH AND MILESTONES
The Profit Path™ Program
a virtual, self-paced program designed to reduce financial overwhelm
for the Dreamers, Starters, and DIYers of the Online Business World
I really like that I can start by just getting setup – and then grow into other options as my business grows. And it's great that the TBL team is very knowledgeable on how to integrate Xero and Amazon.
THE PROFIT PATH™ PROGRAM IS BUILT FOR ROCK-SOLID RESULTS!
Most people say we’re INSANE to build out a program offering like The Profit Path™ —- or they say it’s great and we should charge more! But, the truth is, we’ve learned this offer is JUST RIGHT to us and for the clients we serve.
The Dreamer, Starter, and DIYer of the online business world are where we’ve been called to make our mark. When you can build the foundation of your business on solid rock —- no storm will sway or betray your efforts — you will PERSIST!
The Bottom Line
Ultimately, the choice to join The Profit Path™ Program is yours. You should only consider joining if you are ready to:
- Protect your business and boost your odds for long-term success
- Ensure your business grows stronger and stronger, in every season of its life
- Realize your dreams and aspirations
- Build the business and life you crave
- Confidently Increase your bottom line profit
These are the reasons we exist for you – to use our knowledge, talent, and experience to guide you, and to ensure that all the work you’ve done to build your business continues to serve you – in the form of pay, play, and profit!
People Are Talking!
I've been an entrepreneur since 2003, The entire time I've felt like doing my books was a necessary evil and never really ‘got into it'. Since we started working with The Bottom Line my view of ‘the numbers' has shifted dramatically. They introduced us to the Profit First philosophy and for the first time a ‘bookkeeping' approach worked the way my brain works! Now, I am excited to dig into our books and see how I can continue to move from making money to creating wealth. I am a huge fan of the Bottom Line and so is my bank account!
As an aside, I'm loving the Pocket Your Profit Masterclass as part of your Profit Club and I can't wait to get my Xero set up with the help of your team. I'm seeing my mentality around finances change before my very eyes. Thank you for supporting us!
Read most of those chapters on Profit First. Wow! I'm really blown away. Everything that you said the other day is clicking now (hamster wheel, paycheck to paycheck, looking for that next big break to change things, never taking any profit out for myself, etc…) The concept is so simple and makes complete sense. Sales – Profit + Expenses! I can't thank you enough for introducing me to it. I feel like I owe you a huge favor. Can't wait to implement this!
It's absolutely amazing to find a company that actually makes their clients feel like they care about them and their business. Time and time again I'm amazed as they go beyond my expectations of what an online accounting service should be and I can honestly say they provide value way beyond what they are charging for their services.
TBL understands online businesses and entrepreneurs, they were already familiar with my e-commerce business which is refreshing. They get it! After they set up and trained me with the Xero cloud accounting software (amazing!) and Receipt Bank (love it!)… Jessica @TBL took a hard look at my business, gave me some honest feedback and a much needed reality check on my business health along with simple yet effective strategies to improve it.
My growth has been flat and I didn't realize I was barely paying myself. As Jessica so simply put it, “if you're not paying yourself, why are you in business?”. Completely changed my thinking on how a business should be run by explaining the Profit First philosophy; Sales – Profit = Expenses!
I feel like I hit the lottery finding them. They are my accounting software gurus, accountants, business coach and mentor all while making me feel like part of their family. Customer for life! 🙂
Wow… Off the charts! I love the fact that you have such depth of experience with my type of business (Amazon FBA AND restaurants… and that you can bring a new level of expertise to our work team.
Entrepreneurship and owning your own business is a roller coaster of ups and downs. There will ALWAYS be good times and bad. But you can totally prepare for it. We are most proud of switching to the Profit First method of accounting with our team at The Bottom Line! We are spending less than we make, watching our money grow, and our business is financially secure. We have also been more disciplined in our costs, reducing a lot of waste in our business expenses.
Why is The Profit Path™ Program the Right Choice for Your Online Business?
The Profit Path™ Program empowers you with:
- Knowledge – You will finally know where your business is at a glance, daily, monthly, quarterly, and annually.
- Freedom – From the financial worry that has plagued your success and enjoyment of owning your business.
- Confidence – That the money side of your business is finally under control.
- Safety – With money in the bank that has a purpose and function.
- Profits – The ability to pull every last dollar of profit from the hard work and long hours of effort from you and your team.
a virtual, self-paced program designed to reduce financial overwhelm
for the Dreamers, Starters, and DIYers of the Online Business World