011: Sales and Marketing is a Leadership Thing

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You may be making a lot of sales, no doubt about that… the question is – are you creating profit?

And if you think marketing stops once you’ve made your sale, you’re wrong! Because marketing is actually never-ending.

If you’re an eCommerce seller, an online business seller, or a solopreneur who doesn’t seem to get why you’re still struggling to be profitable even when sales are coming, this is an episode for you!

Today, we discuss some elements in sales and marketing that you need to fully understand at a foundational level. This is an area that you can never let go of at any point in your business, especially as a leader.

In this episode, you will hear:

  • Selling inside before you can sell outside
  • Sales and marketing as an experience and a lifestyle
  • Everyone is responsible for sales and marketing
  • Coaching conversation around sales and marketing
  • The power of understanding your data and numbers

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Supporting Resources:

Profit First

Fix This Next by Mike Michalowicz